Forgive me while I brag a moment.  One of my favorite blogs,, a “free daily email dedicated to finding the good in everything – companies, causes, people, places and products giving back and making a difference” featured my daughter’s vintage and upcycled fashion design company called Where!  She is a tireless worker and it’s starting to pay off!  I reblogged their write-up below – the lovely picture is of my younger daughter who models for her, making it a fun sisters collaboration.  I am an excited Mom!!!

Wherefore Art Thou?

Sep 21 2012

One-of-a-kind, Anthropologie-esque clothing made from vintage materials?  Yes, please!

Wherefore Art Thou?Let’s admit it: a lot of us love Anthropologie.  Sure, some of its catalogs feature things like women pretending to type on hundred-year-old typewriters that clearly don’t work, or having silent conversations with empty birdcages, but their stuff is just plain pretty.  There’s a poetic sensibility about their carefully-curated offerings, and that’s part of why we like them.

Those of us who just can’t get enough of our beloved Anthro’s goods need look no further thanWhere Designs for a more personal, partially vintage line of clothing sharing that same “what’s simple is true” aesthetic we adore so much.  Given the fact that the Richmond, Vermont-based brand run by Amy Wild calls itself “fashion for imaginative explorers of real and fantasy lands,” we wouldn’t be the least bit surprised if Wild’s wares found themselves on Anthro’s shelves someday.  An important component of Where is its insistence on remaining conscious of its environmental impact: instead of calling for the creation of new fabrics and notions to create the collection, Wild only uses vintage, antique and upcycled materials, steering clear of pollution and unfair labor practices.

A brand that has its head in the clouds but its feet on the ground it strives to protect?  Sign us up immediately.

8 responses to this post.

  1. Posted by amy nachman on October 19, 2012 at 6:55 pm

    wow – you must be so proud of your talented daughters. quite an impressive write-up. i hope she succeeds.


  2. Posted by Carol Moriarty on October 20, 2012 at 3:36 pm

    Very exciting, Betsy! Loved reading about Where. Xo

    Sent from my iPhone


  3. Posted by Pam Budner on October 22, 2012 at 2:58 am

    What talented, creative daughters you have! Such a great vision for fashion.


  4. Posted by Tudy & David Hill on October 26, 2012 at 3:18 am

    wow- this is fantastic- and Lucy SO looks like you!!



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